Manufacturing and Fitting Watch Displays, Signage, and Feature Sports Car at Senturion Key Shop
Client Overview:
Senturion Key is a prestigious luxury brand renowned for producing the only watch in the world capable of synchronising with an entire collection of supercars. This highly exclusive and groundbreaking innovation combines the worlds of fine watchmaking and high-performance automotive engineering, making Senturion Key watches a symbol of precision, elegance, and cutting-edge technology.
Project Scope:
CDC Engineering was commissioned to manufacture and fit several key elements within the Senturion Key Shop, a luxury showroom designed to showcase the brand’s exclusive watches that can start the supercar. The project encompassed custom watch displays, internal and external signage, door handles, and a feature sports car installation that highlights the connection between Senturion Key’s watches.
Watch Displays
Material: Mild Steel, Powder Coated with Bronze Paint
Design Challenge: The display units were designed to complement the luxury nature of Senturion Key’s timepieces while providing a modern yet timeless aesthetic. Using mild steel as the primary material, the displays were powder-coated with a bronze finish to match the luxurious feel of the brand and to maintain consistency with the overall design language of the shop.
Solution: CDC Engineering’s design team worked closely with Senturion Key to create displays that balanced form and function. The displays were built with attention to detail, ensuring that each timepiece was securely held in place while maintaining an elegant and clean appearance. The bronze finish added a level of sophistication and durability, creating a seamless match with the brand’s signature style.
Signage (Internal & External)
Material: High-quality metals with premium finishes
Design Challenge: The Senturion Key Shop needed both external and internal signage that would reflect the brand’s luxury status while creating a distinctive atmosphere within the store. The signage had to be not only functional but also an integral part of the design aesthetic, blending seamlessly with the environment and elevating the overall customer experience.
Solution: CDC Engineering used premium metallic materials with a mix of brushed and polished finishes to create signage that exuded sophistication. The external signage was designed to attract customers, while the internal signage guided visitors throughout the store. Each piece was custom-crafted to match the architectural style of the shop, ensuring continuity in design and a high-end visual impact.
Door Handles
Material: Stainless Steel with Bronze Coating
Design Challenge: Door handles are often overlooked but play a key role in the tactile experience of interacting with a luxury store. Senturion Key’s vision was to create door handles that would not only be functional but also add an extra touch of refinement to the customer experience.
Solution: CDC Engineering designed and manufactured bespoke door handles using stainless steel as the core material and bronze coating to ensure they matched the overall aesthetic of the store. The handles were ergonomically designed for ease of use while offering a luxurious, high-end feel that complemented the rest of the store’s fittings.
Feature Bronze LamborghiniInstallation
Design Challenge: The most unique and challenging aspect of this project was the installation of the bronze Lamborghini, a key feature that would become the centerpiece of the Senturion Key showroom. The car had to appear as though it was emerging through the wall, symbolizing the powerful connection between the Senturion Key watch collection and the world of luxury supercars.The challenge was not only in achieving the exact shape and finish of the Lamborghini but also in ensuring that the installation looked seamless and that the car appeared as if it were integrated into the space itself. The client wanted the car to represent the synchronization between timekeeping precision and automotive performance.
Solution: CDC Engineering worked tirelessly to achieve a flawless finish on the Lamborghini installation. The bronze coating was meticulously applied to the entire car to match the color scheme of the Senturion Key brand while preserving the sharp lines and details of the supercar. The installation required a highly skilled team to ensure that the car fit precisely through the wall, giving the illusion of being part of the architecture, rather than a standalone piece.Additionally, careful consideration was given to the lighting and angles to ensure the car would always be showcased in the most dramatic and effective way possible.
Challenges and Solutions.
Precision and Craftsmanship: The bronze Lamborghini feature presented a significant challenge due to its complexity and the importance it held for the client. CDC Engineering’s team had to demonstrate exceptional attention to detail and craftsmanship to ensure the shape, finish, and installation were perfect. The team went through multiple iterations to ensure the car was exactly what the client envisioned.
Complex Installation: The Lamborghini installation required precise engineering to ensure it was securely mounted while creating the illusion of a supercar coming through the wall. The team collaborated closely with structural engineers to guarantee the installation’s stability without compromising the aesthetics of the shop.
Brand Integration: All elements, from the watch displays to the signage, had to reflect the essence of Senturion Key’s brand, which required a deep understanding of their design philosophy and meticulous attention to detail in every step of the manufacturing process.
Outcome
The final result was a luxury retail space that flawlessly represented the Senturion Key brand. The bronze Lamborghinibecame an iconic feature, embodying the seamless connection between high-performance supercars and luxury timepieces. The watch displays, signage, and door handles all contributed to an immersive customer experience, making the Senturion Key Shop not just a retail space, but a manifestation of the brand’s values of precision, luxury, and innovation.
