Fred Perry HQ

Fred Perry HQ located on the corner of Mount Pleasant, London WC1.

 Award-winning architects Buckley Gray Yeoman and main contractor Willmott Dixon have worked closely with Fred Perry for years, designing stores that add value to the brand.

The contemporary design for the Fred Perry HQ based in London featured the exposed brickwork and timber beams. The design was complemented by our bespoke acid etch blackened steel panelling to the walls and lift surrounds, notably in the reception area.

We used this bespoke patinated black lacquer finish for all 40 of the FCU covers, architectural exterior, wall cladding, architraves, staircase cladding, lift surrounds internal and external cladding, and reception area in the building, with all of the neat TIG welds on show, and the metal’s natural colours visible through the finished topcoat lacquer. 

To achieve the client’s desired look, the sheet metal was chosen from a larger batch number of sheets for acid etching to ensure that the material chosen had the natural hot rolled effect consistent throughout.